Eddie Bauer x Karla

Eddie Bauer x Karla

"You'll never get lost in the woods again!" Karla Welch, celeb stylist behind all of Justin Bieber and Tracee Ellis Ross' most iconic looks, wrote on her Instagram stories last night. She was referencing a new project — one that's about to bedeck the world in colorful, '80s-worthy winter gear. This time, her canvas is not Hollywood's elite — but instead, puffers, fleeces and beanies, all from 100-year-old sporting goods retailer Eddie Bauer. Together, the two created Eddie Bauer x Karla Welch, a well-rounded collab that's primed for spending time in the great outdoors — and being noticed while in it.

On behalf of this collaboration with Welch, Eddie Bauer is expanding upon its ongoing commitment to American Forests, with whom the label planted over 8 million trees across the U.S. and Canada to date. This time, the two donated $50,000 to its mission to protect healthy ecosystems and revitalize forests in need.

As for fans who are already asking whether or not the collab will be ongoing — "I mean, I would love it to be!" laughs Welch. While everyone keeps their fingers crossed, shop key styles ahead before they disappear.


 One thing that kind of irks us about winter? Having to layer a coat over all our best outfits. Oftentimes, it feels like the most practical and functional options (as in, the ones that will actually keep us warm) end up being so...blah. But this season, celebrity stylist Karla Welch set out to change all that, collaborating with Eddie Bauer on an outwear collection that actually feels fun.

Full of bright, multi-colored pieces — including (but not limited to) a puffer coat, a parka, a warm leggings and mock-neck set, and a sweatsuit — Eddie Bauer x Karla Welch is the exact opposite of the old, boring stuff you dig out of your closet each year. While made to hold their own against the elements, these items also qualify as joyful and cute. Plus, considering Welch's client list includes the likes of Tracee Ellis Ross, Sarah Paulson, and Kaitlyn Dever, we're bound to spot them on well-dressed celebrities in a matter of days.

"When I was a teen, my walls were covered in ads from Esprit and Benetton and of course, I wanted my closet to be FULL of all their clothes...(it wasn't). But for a moody kid, I loved loved loved the joyfulness of those campaigns. So when I started on my collection with @eddiebauer I wanted that fun spirit to be reflected in all of it," Welch wrote on Instagram. "Another thing about me, is that being in the woods hiking is probably my most favorite thing in the world to do! So I'm very proud to present this bit of madness - perfect for hikers and city slickers alike!"

Welch, known primarily for her work dressing Justin Bieber and Tracee Ellis Ross, has been focused on a range of collaborations recently. She recently launched a collection with Levi's, as well as a line of period underwear called The Period Company. Welch noted that in honor of her latest collab, Eddie Bauer has made "an incredibly generous donation" to American Forests.